Lootboxes: Friend of the publisher, enemy of the consumer
By Tanner Kinney / October 31, 2017For those who don’t know, the lootbox is a digital box with randomly selected items that can be used in the game. This can be as simple as a new voice line to a whole new character in some games and the value of what’s in the box can fluctuate wildly. It’s sort of like getting a box of chocolates.