Empty Nest: Ball State working to increase attendance at football games
By Hendrix Magley / October 20, 2016Media reports from Mid-American Conference schools Eastern Michigan University and Kent State University show that universities are experimenting with a new marketing strategy: selling beer at stadiums. Will Ball State see beer at Scheumann Stadium anytime soon? Shawn Sullivan, Ball State’s assistant athletic director for marketing and fan engagement, says there have been discussions but nothing anywhere close to final decisions. “I think it’s always a discussion point, and we’ve certainly had internal discussions about it,” Sullivan said. “But there are several discussion points that may increase revenue and attendance and that’s just one of many options that we talk about.” While there are no plans to sell alcohol in the immediate future, one thing is clear — attendance at Cardinals football games was one of the lowest in the country in 2015.
