The McKinley Avenue Agency is a student-run media sales and strategic communications agency. As part of the Unified Media Alliance at Ball State University, our agency strives to empower local businesses and garner professional expertise. Through a variety of creative and strategic tactics, we can provide our clients with innovative, original solutions. While achieving these goals, our students at the agency hold positions that enhance their professional skills in their field of study.

McKinley Avenue has a unique mix of products and services to offer clients. With a wide range of multimedia platforms at our disposal, clients can reach students, faculty, and staff in print, online, and through social media. This allows for comprehensive strategies to be implemented across campus and in the local community. In addition, our Creative Services division can provide professional design work for any advertising or marketing need. Also, the agency is proud to offer public relations services through Cardinal Communications at The McKinley Avenue Agency, which can provide a host of PR-related services.