During the Summertime, Harley Davidson Motorcycles roar across the roads of America. However this is not exactly the case during the wintertime. Davis Winn reports on how the business manages during the off-season. A look at any motorcycle poster shows a bike cruising down a summer road, not in the freezing winter. Benson Motorcycles Inc. sometimes feel more like a ghost town, leaving riders longing for that first day of Spring. Benson Motorcycles General Manager, Jason Schultz, explains that this is definitely the slowest time for the business.
“As far as the motorcycle riders, this is definitely the slowest time of the year for them” he says.
He also mentions his optimism for sales, despite the slower time. They use big sales and promotions to get deals to make some extra profit during this time. Dealership owner Phil Benson plans out this aspect, stating that “You ride the wave as long as you can ride the wave.”
For now, the dealership will push forward with the events, sales, and other activities. These help give the business some revenue and also gives the motorcycle community something to do during this “hibernation period”. So for the time being, the motorcycles will more than likely have to wait until Springtime to find their new owner.
Read More
Beyond the Nest: The Social and Gastronomic Art of Charcuterie
June 25, 2024The charcuterie board — a rich tapestry of flavors and smells that bring people together. Whether enjoyed before a family dinner or as a meal among friends, the spread of cheeses, meats, pieces of bread, marmalades and olives can transform any gathering into a familial bond.
Beyond the Nest: Amorino, Amore Mio
June 24, 2024While traveling throughout France and Italy, I kept finding myself at the same gelateria called Amorino. Gelato artists invite customers to pick from among 36 flavors they expertly craft into a stunning rose. Customers can order as many flavors as there are petals in a rose, but I never tested the limits.
Beyond the Nest: Making connections abroad with Ball State alumni
June 17, 2024In May, ten journalism students of Ball State University traveled to Europe for a study abroad experience titled “Travel Writing in France and Italy.” During the visit, our professor, Kate Elliot, coordinated meetings with notable alumni who work internationally. These experiences enriched our journey as many of us aspire to work in different corners of the world. The most personally impactful rendezvous was with a communications lead at a high-level energy company.
