From colorful carnations to signature red roses, millions of people across the world will purchase flowers for their significant other on Valentine's Day.
With the high demand for beautiful bouquets, most flower shops see an increase in business leading up to Feb. 14.
Foister's Flowers and Gifts is a local flower shop that has served the Muncie area since 1986.
Each Valentine’s Day, Foister’s Flowers owner Sharon Grubbs and her employees must put in hours of hard work to get ready for the big holiday.
The shop begins to prepare in December by pre-ordering roses that will later be delivered in February, said Grubbs.
The next step is seeing on what day of the week the holiday falls: If Valentine’s Day is on a Saturday or Sunday, there will be a considerable number of sales. However, if the holiday falls on a weekday, the shop will be extremely busy with deliveries.
As Grubbs explains, many people love to send their significant other flowers at work; therefore, if Valentine’s Day is on a weekday, the delivery drivers will be busy traveling around Muncie, delivering extravagant flower arrangements to various workplaces.
“The guys love to send them to their loved ones’ work,” said Grubbs. “They get more bang for their buck when they send them to them at work.”
Foister’s Flowers also increases advertising campaigns leading up to Valentine’s Day.
From radio advertisements, announcements on their Facebook page, sending out fliers, to even buying new signs to place outside the store, the shop hopes to attract as many customers as possible around the holiday.
Although the shop’s main specialty is flowers, customers can purchases stuffed animals and balloons, as well as food baskets for their loved ones. The shop also offers sweets from neighboring candy shop Lowery’s Candies.
Even though Valentine’s Day is the busiest time of the year for Foister’s Flowers, Grubbs looks forward to the holiday each February.
“I like the hustle and bustle,” said Grubbs. “As the owner, I enjoy getting things done and solving problems.”
Normandy Flower Shop, located in downtown Muncie, was originally established in 1940.
With the increase in business around Valentine’s Day, owner Judy Benken must hire temporary workers to help out around the shop, along with delivery drivers to help drop off flower arrangements to customers around town.
The shop offers customers a wide variety of options for Valentine’s Day.
Benken, along with her daughter Audrey, spend time each year to create special flower arrangements for the holiday.
Though Valentine’s day is rewarding, the time leading up to the holiday can be stressful, explains Benken.
“It really is overwhelming,” said Benken. “[The most rewarding thing] is if we can get it all done.”
Valentine's Day can be overwhelming for everyone, including those looking to purchase gifts. Local flower shops offer many great options for Valentine's Day presents, whether for friends, family members, or significant others to make gift giving as easy as possible.
No matter if you deliver them yourself or have one of the shops deliver your gifts, the special people in your life will appreciate being remembered on Valentine's Day
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