According to the latest Nielsen survey, Call of Duty: Black Ops III is the most anticipated game this holiday season. 98% of those surveyed said they were excited for the first-person shooter, which so far includes twelve games in five main storylines, plus spin-offs.
The survey, which measured consumer anticipation of games to be released later this year, polled more than 4,800 gamers between the ages of 7 and 54. Variables such as the consumer’s interest in the product, consumer awareness of the product, and urgency to purchase the product were taken into account.
Other highly anticipated multi-platform games include Assassin’s Creed: Syndicate from Ubisoft, which will be released October 23 and Fallout 4 from Bethesda Softworks, which will be released November 10. Both games scored 95% in the survey and will be launched on PC, Xbox One and PlayStation 4.
The newest game in the Halo franchise, Halo 5: Guardians by 343 Industries, scored a perfect 100% anticipation rating. It will be released October 27 exclusively for Xbox One. While it may have scored higher than Black Ops III, its platform exclusivity means that Call of Duty is still the most popular multi-platform game overall.
Call of Duty: Black Ops III will be available November 6 on Xbox One, PlayStation 4 and PC.
USA Today
GameSpot
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