Editor's note: A previous version of this story said a new brand would be chosen. It is just a brand refresh, not a new brand. The story has been updated online.
Ball State’s brand refresh isn’t just in the hands of the university.
There will be three community sessions showing proposed options of color and font schemes for the refresh.
The university dropped its most recent slogan, “Education Redefined” in the spring. As a part of President Paul W. Ferguson’s Centennial Commitment plan, a brand refresh will be done.
In a previous interview with the Daily News, Julie Hopwood, the interim vice president of strategic communications and senior adviser to the president, said the university wanted to wait until the Fall Semester so students and faculty could participate in the sessions.
“We need to conduct those listening sessions rather quickly, but we definitely wanted to wait until the fall term so that students and faculty could really be involved in that," Hopwood said. "That’s not going to be a six-month process because ... we really want that refreshed look."
The sessions will be 2-3 p.m. Sept. 15, 10-11 a.m. Sept. 17 and 1-2 p.m. Sept. 24 in the L.A. Pittenger Student Center Multi-Purpose Room.
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