The Culver’s on McGalliard Road is expected to open in early March.
Rayme Swan, franchise owner who also owns one in Marion, Ind., and Craig Culver, co-founder of Culver’s, were at the ground-breaking ceremony Friday afternoon.
Swan said Ball State played a large role in deciding to open a restaurant in Muncie. Culver’s has more than 450 restaurants in 19 states.
“Ball State has a large student population, and it’s definitely going to help our business,” Swan said.
Muncie’s demographic and the size of its population also played a key role.
“I’ve always thought Muncie to be a great place to open a new restaurant,” he said. “I believe it is an underserved market.”
Culver agreed, saying Swam convinced him to come to Muncie.
“This is my first time ever in Muncie, but I think we have a great spot here at McGalliard,” Culver said.
The new restaurant is going to face competition from other new fast food restaurants in Muncie, including Panda Express, but Swan said he’s not worried about the competition.
“What sets us apart is our people,” he said. “We aim for a family-friendly environment with customers leaving with a smile on. We’ve been successful in Marion, and we expect the same in Muncie.”
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