The College of Communication, Information, and Media presented Letterman Lecture Series speaker Brian Storm to speak about multimedia storytelling in the age of emerging media.
CCIM Dean Roger Lavery said MediaStorm, an Emmy award-winning multimedia journalism Web site founded by Storm, is a model of how reporters, producers and photojournalists may be practicing their trade in the future.
Storm spoke Wednesday evening in the Art and Journalism Building to address his Web site and where the journalism industry is heading.
Lori Byers, associate dean of CCIM, said the lecture series' purpose was to bring in people from the industry who were incredible and amazing.
Storm was the second speaker for the Letterman Lecture Series and was brought in because he is redefining journalism both financially and in the way of storytelling. Storm said he used what each reporting medium did well, and with a little extra reporting, a piece from multiple platforms could be created.
Storm said newspapers only sought a single definitive frame, but MediaStorm looked for the context around a single frame. He said it's a new type of packaging to use context and sequences around a picture. The journalism MediaStorm produced put the photographers in a position to be involved with their subjects.
"Most people look at photojournalists and think that they're like paparazzi," Storm said. "Those are not the guys I'm running with. These guys spend long amounts of time and go really deep and really investigative on their coverage."
Senior journalism major Sarah Russel said as a Ball Bearings Online staffer, she referred to the MediaStorm site for storytelling ideas. She liked the sites idea of journalism and where it was going.
"I like this form of media because it lets a person tell their story," Russel said. "You get more of the emotions and feelings than hearing it through the reporter's eyes."
MediaStorm uses text to provide bridge information that the narratives missed, Storm said.
Print can't do the cinematic stuff that the Web can do, he said. Media is about gathering information and post-producing media differently, he added.
Storm said he created his Web site to look different than most news sites.
"The idea is that you would come to the home page and you have to explore," Storm said. "You have to touch something to figure out what it is."
He said editorial text content on the site was important because that's how Google indexed video-heavy content.
"The stories are printed in multiple languages and people do the promoting for us," Storm said.
This was the reason why MediaStorm doesn't spend any money on marketing, he said.
"If you do really amazing work, the groups will find it and promote it for you, Storm said.
MediaStorm uses social networks to publish its product to the world, he said. Facebook has become the No. 7 driver for the Web site with Twitter being 11th, Storm said.
Storm said the world was changing fast and it's good for content.
"We are an independent garage band and we can transact on a global platform," he said.
Read More
Three Air Jam teams take home the win
October 12, 2012Nineteen teams shimmied, shook and flipped for a sold out John R. Emens Auditorium on Thursday night during the 25th annual Air Jam.
Bill Clinton Speaks at North Central High School
October 12, 2012Former President's Speech Could Have Effect on State Senate Race
