While the rain gave enough reason to enjoy watching Super Bowl XLI on television, what stereotypical, self-respecting American consumer opts out of the chance to view the commercials?
At a cost of $2.6 million per 30-seconds, marketing agencies spend a lot of time making sure their commercials will capture the attention of the national audience. This year, as with others, certain companies were more successful in their efforts than others.
In the midst of all the Colts hype, there were still commercials to be viewed Sunday night. In the interest of opening dialogue, here are some of our favorites:
Most Brutal Commercial Series: Three commercials from carreerbuilder.com showed primitive-looking businesspeople literally fighting for jobs, getting berated by the management and running to avoid training sessions, among other things. Although the commercials were funny at times, the brutality was almost too much. These commercials got our pick because they reminded us why we're at Ball State University: so we don't have to rely on Web sites to get us jobs.
Best Tongue-In-Cheek Commercial: The commercial sponsored by the NFL was heavily contested, as there was a competition to see which one would run. In the end, a commercial about lamenting fans from other teams who didn't make the Super Bowl was interesting, but the ending was the best. The first text on screen was "It's hard to say goodbye." Cut to a shot of Brett Favre - who has announced his return for next season - and the text read "For some, it's even harder."
Funniest Commercial Series: Anheuser-Busch Co. is well-known for the ads it produces for Super Sunday. The company's knack for making light of everyday situations allows spots to quickly relate to the audience. Among highlights this year are a rock, paper, scissors contest involving a real rock, an auctioneer-run wedding and a glimpse into life if slapping took the place of congratulatory fist bumps.
Overall Commercial: Chevy pulled out the best commercial with their star-studded cast of celebrities. It got even better because all the celebrities, including Mary J. Blige, T.I., Big & Rich and even Dale Earnhart Jr., were singing Chevy-themed songs. Chevy is owned by General Motors, which spent $4,353.2 million on advertising in 2005. It wasn't the funniest, but from a marketing standpoint it got the job done.
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